Some early technologist thought that you live two lives and you have to maintain a good reputation in both of them–Online life and Offline life. People born few decades ago had no dirt on them because they had only one life, the Offline life. Now, because of technology, it’s easy to create and transmit dirt via the web. Most importantly, this online dirt remains on the website forever and anyone around the world can search and find it. There will always be unknown “guerrilla” enemies who would never know,create dirt about you. However, their dirt doesn’t matter much because those unknown dirt about you is not as valuable as much as your reviews written by people who know you. Take control of your online reputation! Create a profile in callitme!